BTFG designs, manufactures and distributes financial products that are designed to help customers achieve their financial goals by administering, managing and protecting their assets. These products include retail investments, personal and business superannuation (pensions), retirement, life, general and lenders mortgage insurance, deposit bonds and client portfolio administration (Wrap and Master Trust platforms). BTFG also provides financial planning advice and private banking products and services.

BT Investment Management Limited (BTIM), which is 60% owned by Westpac, operates the Australian investment management business.

Asgard, an entity within St.George Wealth, offers a superannuation and wealth management administration platform business. Advance Funds Management, an entity within St.George Wealth, provides an investment packaging business.

The Insurance operations manufacture and distribute insurance for Westpac, St.George and BankSA.

AT BTFG, we have a collective focus on our customers and the importance of improving their experiences with us through our product and service offerings.

Super for Life takes on the Dragon

We are excited to have the opportunity to extend our unique super product to our St.George customers.

BT Super for Life, our unique award-winning on-line super product, has gone from strength to strength since its launch in late 2008, with over 130,000 customers, total invested funds in excess of $500 million and growing at more than 5,000 clients a month. From day one of the merger with St.George, we recognised that Super for Life was the one product most needed by our St.George customers. And, with over 2.6 million customers, this is one of the key growth benefits to come from the merger.

Throwing clients a lifeline

We know that life insurance can be a daunting issue for clients.

It is a fact that we have an increasingly ageing population and that many Australians are underinsured. At the same time, we recognise that each of our advisers operates differently, so it is important for us to make it easier for advisers to be able to cater for their clients’ different life insurance needs. That’s where LifeSAVER+ comes to the fore.

LifeSAVER+ is a ‘best in class’ tool that looks at a customer’s life stages and provides examples of how insurance can help them at different times of their life. It is an online tool that an adviser can work through, with the active participation of their client.

Of great value is that at the end of the conversation, the client gets a detailed, tailored report for them to take away and consider the options that have been developed to meet their specific needs. There is no other tool like this in the industry.

Relevant and appropriate financial advice for our customers

Our organisational design separates our Advice and Private Bank businesses from our Product and Services businesses. This enables us to put the customer at the centre of everything we do by unbundling advice and considering the customer’s needs first, then the relevant strategy and structure appropriate to these needs before considering the relevant product or service that would be best suited to the customer.